Bobbie-Jo Bell

A Capable Stack, Finally Pulling Its Weight

A Capable Stack, Finally Pulling Its Weight

A Capable Stack, Finally Pulling Its Weight

Bobbie-Jo Bell runs BB Creative Co, a creative studio offering websites, brand identity, graphic design and social media management. With a subcontractor and a long-term client running three separate businesses, there's a lot moving through the studio at any one time.

Bobbie-Jo Bell runs BB Creative Co, a creative studio offering websites, brand identity, graphic design and social media management. With a subcontractor and a long-term client running three separate businesses, there's a lot moving through the studio at any one time.

Emelia Morris
A smiling man with tousled dark hair and a black shirt, set against a blurred gym background.

It feels like a business with systems, not just a busy person holding it together.

Emelia Morris
A smiling man with tousled dark hair and a black shirt, set against a blurred gym background.

It feels like a business with systems, not just a busy person holding it together.

Tools used:

ClickUp, Dubsado, Zapier, Xero, Claude

The client

Bobbie-Jo Bell runs BB Creative Co, a creative studio offering websites, brand identity, graphic design and social media management. With a subcontractor and a long-term client running three separate businesses, there's a lot moving through the studio at any one time.

The challenge

BB Creative had the right tools in ClickUp, Dubsado, Zapier, Xero and Claude, but the setup hadn't kept up with the business. Client details were typed into three systems by hand, every new project meant building ClickUp folders manually, and onboarding and offboarding were all manual. Delegation lived in WhatsApp, and how the studio ran lived in people's heads. Bobbie-Jo's wish was simple: onboarding and offboarding that ran themselves.

The system

We started with a Systems Audit across the whole stack, and it turned up good news early. Dubsado wasn't underbuilt, it was under-activated: the templates and workflows already existed. Most of the fix was switching things on and connecting them properly From there we activated Dubsado's onboarding, offboarding and priced packages, made ClickUp the delivery system with a standard client template and six automations, and moved intake to a ClickUp Form so data is entered once. ClickUp timesheets now feeds Xero, the long-term client's three inboxes sort themselves, and a Claude Team account plus an SOP library and AI HQ mean the studio's knowledge belongs to the business., not rebuilding.

The results

Onboarding and offboarding running end to end.

The wish from day one. Clients move from signed to offboarded without Bobbie-Jo pushing every step along by hand.

Onboarding and offboarding running end to end.

The wish from day one. Clients move from signed to offboarded without Bobbie-Jo pushing every step along by hand.

Client data entered once.

Intake lands straight in ClickUp, time flows from ClickUp time tracking to Xero, and the triple data entry is gone.

Client data entered once.

Intake lands straight in ClickUp, time flows from ClickUp time tracking to Xero, and the triple data entry is gone.

Visibility across the team.

Dashboards show the team's workload and hours, and proposals now assemble from packages instead of being rewritten.

Visibility across the team.

Dashboards show the team's workload and hours, and proposals now assemble from packages instead of being rewritten.

AI knowledge owned by the business.

Client context and the content workflow live in BB Creative's Claude Team account and ClickUp AI HQ, not anyone's personal account.

AI knowledge owned by the business.

Client context and the content workflow live in BB Creative's Claude Team account and ClickUp AI HQ, not anyone's personal account.

Bobbie-Jo Bell

“It feels like a business with systems, not just a busy person holding it together.”

“New projects start without me doing admin first. I can see where things sit, and I'm not relying on memory. Handing it to someone who does this properly saved me the trial and error.”

Emelia Morris

let’s start working together

You’re only a click away from the systems of your dreams! Don’t wait, book a free 1:1 call now.

Young woman with a fresh face and colorful skincare patches applied on her cheeks, looking softly at the camera.
Young woman with a fresh face and colorful skincare patches applied on her cheeks, looking softly at the camera.
A smiling person wearing a pink dress in front of a pink background with blooming flowers.
  • Let’s work together

let’s start working together

You’re only a click away from the systems of your dreams! Don’t wait, book a free 1:1 call now.

Young woman with a fresh face and colorful skincare patches applied on her cheeks, looking softly at the camera.
Young woman with a fresh face and colorful skincare patches applied on her cheeks, looking softly at the camera.
A smiling person wearing a pink dress in front of a pink background with blooming flowers.
  • Let’s work together

let’s start working together

You’re only a click away from the systems of your dreams! Don’t wait, book a free 1:1 call now.

Young woman with a fresh face and colorful skincare patches applied on her cheeks, looking softly at the camera.
Young woman with a fresh face and colorful skincare patches applied on her cheeks, looking softly at the camera.
A smiling person wearing a pink dress in front of a pink background with blooming flowers.
  • Let’s work together