Bobbie-Jo Bell
Tools used:
ClickUp, Dubsado, Zapier, Xero, Claude
The client
Bobbie-Jo Bell runs BB Creative Co, a creative studio offering websites, brand identity, graphic design and social media management. With a subcontractor and a long-term client running three separate businesses, there's a lot moving through the studio at any one time.
The challenge
BB Creative had the right tools in ClickUp, Dubsado, Zapier, Xero and Claude, but the setup hadn't kept up with the business. Client details were typed into three systems by hand, every new project meant building ClickUp folders manually, and onboarding and offboarding were all manual. Delegation lived in WhatsApp, and how the studio ran lived in people's heads. Bobbie-Jo's wish was simple: onboarding and offboarding that ran themselves.
The system
We started with a Systems Audit across the whole stack, and it turned up good news early. Dubsado wasn't underbuilt, it was under-activated: the templates and workflows already existed. Most of the fix was switching things on and connecting them properly From there we activated Dubsado's onboarding, offboarding and priced packages, made ClickUp the delivery system with a standard client template and six automations, and moved intake to a ClickUp Form so data is entered once. ClickUp timesheets now feeds Xero, the long-term client's three inboxes sort themselves, and a Claude Team account plus an SOP library and AI HQ mean the studio's knowledge belongs to the business., not rebuilding.
The results
Bobbie-Jo Bell
“It feels like a business with systems, not just a busy person holding it together.”
“New projects start without me doing admin first. I can see where things sit, and I'm not relying on memory. Handing it to someone who does this properly saved me the trial and error.”



